Along our journey in optimal health I always point out that what we put on our body, should be taken just as seriously as what we put into our body. This is why today anyone who is serious about optimal health cannot afford to put quality nutrition into their system and not consider the personal care products they use. The good news is that the market of natural personal care products has been increasing in both quantity and quality over the past few years. And while the best step to take on making this a healthier journey is reduction of all the products we use, there are still some basics that the average person likes to have for proper hygiene. One of these is shampoo.

On my personal journey of switching the personal care products that I decided to keep to natural ones a few years ago, I tried many various natural shampoos. After examining all of their ingredients, claims and properties I have pretty much stuck with Green Beaver’s line of natural shampoos. The reason for this is that they are one of the best, easily available natural products for consumers when it comes to type of ingredients and cost. While there are other brands that measure up to Green Beaver, I picked them as they are also from Ontario, Canada, which makes it a local product for me.

However given this, I still from time to time try a new, different natural shampoo to see how it measures up as a truly natural product and continue to seek the best natural products possible, while sharing with you my findings to help more people out there make the best decision when it comes to picking truly natural options. And so in this review, I will share with you my experience with Jason’s Natural Fortifying Biotin Shampoo.

The JASÖN brand today has numerous personal care products from oral care to skin care, and considers itself as a leader in the natural personal care category since 1959. Their mission is giving consumers the choice to purchase natural products with health benefits, as well as benefits that include sustainability of agriculture and respect for the environment for future generations to come. JASÖN brand strives to find the most effective natural ingredients for its formulas, sourcing only the highest quality ingredients, avoiding using animal by-products, synthetic colors or fragrance, harmful chemicals and conducting no animal testing on any of their products.

While I love the sound of what this company stands for, I was generally speaking dismayed with this product. This is my second product that I tried from this company, the first being Jason Tea Tree Natural Toothpaste. The shampoo claims to gently cleanse hair and scalp, alleviate dry, itchy scalp and repair damaged hair. My hair is long, fine and straight, free of any dyes and I do not suffer from any scalp itch or dryness. Based on this I cannot comment if the shampoo actually alleviates what it claims to. What I found personally is that it did clean my hair as one would expect. I did not find any added benefit to my hair or repair of any damage, but at the same time it did not ruin my hair in any way, such as being overly drying. My hair is smooth, silky and shiny, and before, as after this shampoo is stayed the same.

In terms of lather, I have a water filter at home which makes our water soft, and oddly enough I did not find that it made this product lather too well. It lathered enough, but I am not sure how it would do in typical city water.

In terms of scent, this is what killed it for me the most. I found the scent to be extremely artificial, like some strong perfume. Leading pretty much a scent-free home, aside from the odd natural essential oil scent, this felt like going back to commercially synthetic products. The scent is strong, you can literally smell it before you open the bottle and as I mentioned, not naturally pleasant in any way.

In terms of the ingredients, although they are generally good sounding, this is not a superior quality, natural shampoo. In fact, the Cosmetic Database rates it as a 6/), which is a moderate hazard, and unacceptable in my opinion for a natural product. You can get many other natural shampoos, in a similar price range rated much lower. There are better and more natural options to use to base the shampoo on than cocamidopropyl betaine. Also, the last ingredient is a fragrance oil blend. Normally I strongly advise readers to avoid all products with any fragrance or parfum listed in the ingredients as their typical source is a highly toxic one. This ingredient is a little harder to decipher and we simply have to take the company’s word for it not being an artificial fragrance. Either way, I think this shampoo would be much more enjoyable without this ingredient, and it is very much not necessary. I would much rather smell the natural chamomile it contains, which I am sure would make it a very gentle, pleasant scent.

Finally, yes, the shampoo includes various vitamins which it touts as being valuable in repairing our hair and its health. I know that the best way to have healthy hair, or skin is from the inside out and am thus never impressed with such additions. Our shampoos should simply cleanse what they need to cleanse gently, without causing damage, while leaving us to grow the healthiest hair or skin based on the diet and lifestyle habits we choose to engage in. Bottom line don’t ever expect a shampoo to fix your hair, especially if it undergoes regular damage due to coloring, hair styling products or a poor diet.

In the end, I definitely do not recommend this shampoo. Yes, it is much better than the average synthetic commercial product, but worse compared to many other natural shampoos. There are basically much better options for those seeking to put optimally natural products on their scalp and hair.


  • Aqua (Purified Water)
  • Organic Calendula officinalis (Marigold) Flower Extract
  • Organic Anthemus nobilis (Chamomile) Flower Extract
  • Cocamidopropyl Betaine *(5 – moderate hazard)
  • Organic Panax ginseng (Ginseng) Root Extract
  • Sodium Myreth Sulfate *(0 – low hazard)
  • Organic Equisetum arvense (Horsetail) Leaf Extract
  • Lauramide MEA *(1 – low hazard)
  • Biotin
  • Organic Aloe barbadensis (Aloe Vera) Leaf Gel
  • Natural Tocopherol (Vitamin E)
  • Glycol Stearate *(1 – low hazard)
  • Ascorbyl Palmitate (Vitamin C)
  • Organic Lavandula intermedia (Lavender) Extract
  • Decyl Glucoside *(0 – low hazard)
  • Retinyl Palmitate (Vitamin A)
  • Triticum vulgare (Hydrolyzed Wheat) Protein
  • Cyclopentasiloxane and Dimethicone* (3 – moderate hazard)
  • Vegetable Glycerin
  • Panthenol (Vitamin B5)
  • Citrus grandis (Grapefruit Seed) Extract
  • Potassium Sorbate *(3 – moderate hazard)
  • Sodium Benzoate *(1 – low hazard)
  • Citric Acid *(2 – low hazard)
  • Menthol *(1 – low hazard)
  • Fragrance Oil Blend

* Safety Rating based on Skin Deep Cosmetic Database


The shampoo comes in a rectangular, white, opaque, plastic #2 bottle, which is recyclable once product is finished. The regular size is 473mL (16 fl oz).

Price (as of this posting)

  • $5 – $12 US/CAD per bottle at health food, grocery & online stores
  • $7.99 CAD per bottle at
  • $6.76 US per bottle at


  • Widely available at health food stores across Canada & US
  • Available in some parts of Europe and other countries worldwide

The Good

  • Great cleaning ability
  • Fortifying, non-drying
  • No lauryl/laureth sulfates
  • Bio-degradable
  • Safe for color treated hair
  • Vegan (no animal by-products)
  • No parabens
  • No artificial aromas, fragrances or dyes
  • No animal testing
  • Good price
  • Easily available

The Bad

  • Highly scented with an artificial-like scent
  • Contains some questionable ingredients
  • Not a superior natural product